Sale

dazzling eye collection

Dazzle them with your eyes, kittens! One collection includes everything you need...

£61.00 £31.00
Sale

universal automatic eyebrow pencils - 2 brow pencils save $7 & FREE SHIPPING

The Automatic Eyebrow Pencil is for every girlfriend, everywhere. Our award-winning,...

£26.00 £20.00
Sale

lash MOB mascara trio

Girlfriend, lash MOB is truly bold lashes in a bottle....

£44.00 £31.00

automatic eyebrow pencil

...brows that wow! Sometimes our brows have a mind of...

£13.00

water-resistant gel eyeliners volume 1

BeYOUty to behold! Make a lasting impression with our water-resistant...

£15.00

lash MOB mascara

Girlfriend, lash MOB is truly bold lashes in a bottle....

£15.00
Sale

BEST OF YBF COLLECTION: 5 Must Haves [Save $39.62 + FREE SHIPPING]

The very best of ybf in one collection with everything...

£69.00 £35.00

higher brow-er power - dual ended brow highlighter

Here at ybf, we’re crazy for great brows! Full, well-groomed brows...

£14.00

gelUS eyes 5-piece collection

...sensationaliz-eyes!  Whether you desire demure or dramatic eye effects, you...

£25.00

posh & portable palette

Get a luxe look when you use the colors and...

£17.00

rock the croc eyeshadow palette

Get ready to rock, girlfriend! We created this eyeshadow palette...

£20.00

ferocious fe-liner liquid eyeliner

ferocious fe-liner liquid eyeliner… the purrrfect way to line and...

£15.00

luxe lash mascara

If you’re like us, than you can’t get enough of...

£14.00
Sale

lash MOB mascara duo [SAVE $9 off retail today]

Girlfriend, lash MOB is truly bold lashes in a bottle....

£30.00 £22.00

3-N-1 mascara

Express your eye-dentity with 3-N-1 mascara to define, volumize and...

£14.00

intense 'n stay eyes

Set your sights on smoldering hot. With the intense colours...

£23.00
Sale

water-resistant gel eyeliners volume 2

BeYOUty to behold! Make a lasting impression with our water-resistant...

£88.00 £35.00

liquid star shadows - volume 1

Innovative and creative liquid eyeshadows that go from liquid to...

£31.00

liquid star shadows - volume 2

Innovative and creative liquid eyeshadows that go from liquid to...

£31.00

delightful dips eyeshadows

Caffeine lovers rejoice! Get ready to be dazzled and to...

£22.00

lasting impressions

Make your impression unforgettable, girlfriend! A woman needs to feel...

£20.00

line, refine & shine eye trio with cosmetic bag

...eternal enthralling eyes!  Where'd you get those pretty peepers? Make...

£20.00
Sale

radiant revital-eyes trio

Ravishing. Radiant. Revitalized. This collection of creamy hues can be...

£45.00 £32.00
Sale

eternal eye duo stick 4pc

Get ready to make a lasting impression with this 4pc...

£83.00 £43.00

eternal eye duo stick

Get ready to make a lasting impression with this eternal...

£21.00