photofinish pressed powders

Innovative powders that allow you to accentuate, camouflage and blend...

£26.00

pro flat buffer brush

Our pro flat buffer brush was designed just for YOU. Dense bristles...

£24.00

shimmer & shine lip gloss

You already shine girlfriend, now let your lips shimmer too....

£11.00
Sale

dazzling eye collection

Dazzle them with your eyes, kittens! One collection includes everything you need...

£61.00 £31.00

CC (color care) lip gloss

Girlfriend, dare to care! CC (color care) lip gloss is infused...

£11.00
Sale

mini primer & automatic eyebrow pencil

Prime and perfect with the dynamic duo that will give...

£26.00 £18.00
Sale

gg cream gorgeous glowing cream & pro flat buffer brush

Take the guesswork out of a gorgeous glow, girlfriend. We’re...

£49.00 £34.00
Sale

eternal eye duo stick 4pc

Get ready to make a lasting impression with this 4pc...

£83.00 £43.00

eternal eye duo stick

Get ready to make a lasting impression with this eternal...

£21.00

gg cream gorgeous glowing cream

Take the guesswork out of a gorgeous glow, girlfriend. We’re...

£26.00

liquid star shadows - volume 2

Innovative and creative liquid eyeshadows that go from liquid to...

£31.00
Sale

water-resistant gel eyeliners volume 2

BeYOUty to behold! Make a lasting impression with our water-resistant...

£88.00 £35.00
Sale

click stick lipsticks

It’s OK for it to be all about YOU sometimes,...

£52.00 £30.00
Sale

BEST OF YBF COLLECTION: 5 Must Haves [Save $39.62 + FREE SHIPPING]

The very best of ybf in one collection with everything...

£69.00 £35.00

ferocious fe-liner liquid eyeliner

ferocious fe-liner liquid eyeliner… the purrrfect way to line and...

£15.00
Sale

holographic cream lip gloss 4-piece set

A quartet of light-reflecting, pearlescent lip glosses designed to help...

£49.00 £30.00

liquid star shadows - volume 1

Innovative and creative liquid eyeshadows that go from liquid to...

£31.00
Sale

bb beYOUty balm lip butter trio

This lip butter trio offers the perfect hybrid between a...

£37.00 £23.00

water-resistant gel eyeliners volume 1

BeYOUty to behold! Make a lasting impression with our water-resistant...

£15.00

higher brow-er power - dual ended brow highlighter

Here at ybf, we’re crazy for great brows! Full, well-groomed brows...

£14.00

rock the croc eyeshadow palette

Get ready to rock, girlfriend! We created this eyeshadow palette...

£20.00

fabYoulous face cushion foundation

Our skin is what protects us from the outside world,...

£30.00

majestic matte lip collection

A glorious girlfriend such as yourself deserves lips that can...

£25.00

double blushing duo

Two is always better than one, girlfriend. That’s why we...

£17.00

lovely liquid lustrous lippies

Love the life you live and the luscious lips you...

£20.00

dripping bling illuminating crème

Glisten up and illuminate your world, girlfriend! ybf puts the...

£22.00

bloomin' cray cray crayons trio - volume 2

We’ve all heard that saying “stop to smell the roses!”...

£25.00

corrective concealers 4 taking cover!

...girlfriends secret weapon for skin tone perfection Take cover! We...

£16.00