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Collecting and Using Information

ybf beauty collects information from you through in the following primary ways: when you register to purchase, when you sign-up for our Newsletter, and when you submit an email inquiry. The information you provide when registering to purchase includes the general facts necessary for us to complete your order - your name, billing address, shipping address, email address, as well as credit card number and expiry date.

Your credit card number is privileged information and is processed by ybf beauty’s authorized third-party payment processor protected by SSL encryption technology. Your online account information is stored and maintained in a secure location separate from this web site. ybf beauty may also collect and use information about transactions carried out over this website including purchases and returns as well as information that you provide for the purpose of subscribing to one of our website services including our Newsletter, Pro Artist Program and Ask an Artist feature. The information we collect is never shared with other organizations for commercial purposes.

ybf beauty may use your personal information to administer this website, enable your access to and use of the website services, send to you products that you purchase, supply services to you that you request, send you statements and invoices, collect payments from you; and send you marketing communications. Where ybf beauty discloses your personal information to its agents or sub-contractors for these purposes, the agent or sub-contractor in question will be obligated to use that personal information in accordance with the terms of this privacy statement.

In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, ybf beauty may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights. This site collects cookies. ybf beauty will never knowingly request or use personal information from children under 13 years of age without prior parental consent. If ybf beauty receives actual knowledge that a subscriber is under 13 years of age, ybf beauty will eliminate all personal information relating to this subscriber from our files.

Securing Your Data

ybf beauty will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information. ybf beauty will store all the personal information you provide on its secure servers. Information relating to electronic transactions entered into via this website will be protected by SSL encryption technology. Updating this statement ybf beauty may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes.

Other Websites

This website contains links to other websites. ybf beauty is not responsible for the privacy policies or practices of any third party.

Contact ybf beauty if you would like to gain access to your personal information collected by ybf beauty or if you have any questions about this privacy policy or ybf beauty’s treatment of your personal information, please write to:

Visual Beauty LLC
875 Third Avenue, 7th Floor
New York, NY 10022
Or email us at